MY WORK
PORTFOLIO + CASE STUDIES
Peterson Farms
Managing the growth of Peterson Farms’ evolving product lines, brand acquisitions, and increasing number of SKUs—building brand cohesion with clarity and impact.
Frilliance
From a teen dream to full-blown brand at major retailers. Frilliance needed a complete identity covering identity, regulation-compliant packaging, and visual assets to drive e-commerce.
Tropical Avocados
Launching a new avocado in the US. Fun, tropical with Caribbean roots to engage both retail buyers and curious consumers.